Understanding the Distinctions Between OEM, ODM, and OBM in the Manufacturing Industry

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Navigating the world of manufacturing in China involves understanding key terms such as OEM, ODM, and OBM. Before choosing the right manufacturer and sourcing agent, it’s essential to grasp these concepts, particularly in the context of the garment industry. This article aims to shed light on the differences between OEM, ODM, and OBM and highlight the role of TTgarment as a prominent OEM garment provider in Vietnam.

OEM (Original Equipment Manufacturer):

Definition: OEM stands for Original Equipment Manufacturer. In this arrangement, manufacturers provide the manpower and equipment to develop a product based on components and parts designed by another company.

  • Confidence in production according to specifications.
  • High-quality products meeting specific requirements.
  • Professional contract manufacturing support for new businesses.
  • Providing design briefs may lead to potential confusion.
  • Lack of direct company involvement may result in limited feedback on production costs.

Example: A clothing brand seeking a factory to mass-produce their designs. The factory, as an OEM services provider, manufactures the clothing according to the provided specifications.

ODM (Original Design Manufacturer):

Definition: ODM, or Original Design Manufacturer, refers to a company capable of independently developing, designing, manufacturing, and selling products. These products can be sold individually by retailers.

  • Cost-effective compared to independent manufacturing.
  • Saves time and effort in research and development.
  • Allows for customization and rebranding of products.
  • Limited flexibility for improvements or changes in the final product.
  • Increased competition with other companies opting for the same ODM manufacturer.

Example: An ODM manufacturer for school bags creating unique designs that are rebranded by different companies.

OBM (Original Brand Manufacturer):

Definition: OBM, or Original Brand Manufacturer, involves a company taking full control of the entire production process, including designing, engineering, research and development, supply chain, marketing, and sales.

  • Quality control over the entire production process.
  • Requires more time, effort, and workforce for the entire process.
  • May not maximize the utilization of all company resources.

Example: Motorola serves as a real-life example of an OBM production service, handling all aspects of production from design to marketing.

How to Find Your OEM, ODM, or OBM Manufacturer in Vietnam:

  1. TTgarment – Your Trusted OEM Garment Partner in Vietnam:
  • Utilize the services of a reliable sourcing agent like MatchSourcing for seamless manufacturing solutions.
  • Leverage the expertise of TTgarment as a leading OEM garment provider in Vietnam for your clothing production needs.
  1. Explore China Trade Shows:
  • Attend trade shows in China to connect with potential manufacturers across various industries.
  1. Utilize B2B Platforms like Alibaba:
  • Leverage B2B platforms like Alibaba to find established manufacturers and streamline the sourcing process.
  1. Seek Referrals:
  • Tap into existing contacts for referrals, ensuring trust and potential discounts from manufacturers.


In summary, the distinctions between OEM, ODM, and OBM lie in the degree of control and involvement a company seeks in the manufacturing process. For those considering garment manufacturing in Vietnam, TTgarment emerges as a reliable OEM garment provider, offering a comprehensive range of services to meet your specific needs.